One great method for increasing affiliate sales is through the magic of article marketing. Bum Marketing is a popular e-course which walks you through some basics of writing articles with highly targeted and under-used keywords.
The concept of article marketing is as simple as its name implies: writing articles with the intention of marketing a product. In the case of affiliate marketing, you could recommend a merchant’s product, and then when a reader clicks through your link and makes a purchase, you receive a commission.
The key to a successful article marketing campaign, besides keyword selection, is using an eye-catching bio box. At the end of every article, the author can add a small blurb about herself. In this area, it’s a good idea to place a link to a recommend product or source of information in line with the topic of the article.
Some article databases frown upon using affiliate links in the bio area (Ezine Articles being the largest player in the field doesn’t allow this), so it’s a good idea to lead a reader to a landing or product page on your own website. From there, the visitor can read more about the product, then click through to the merchant’s website.
Basically, when you create an article, here are the general steps you should follow:
- Find highly targeted and under-used keywords
- Write an article geared towards that specific audience
- Make sure your article title is keyword rich
- Create a bio box which compels the reader to check out your landing or product page
- Submit the article to various article directories
- Track your results
The best way to become great at article marketing is to test, tweak, and test some more. When you find a system that is comfortable for you, stick with it and improve upon it whenever possible.
