Creating an affiliate site for the sole purpose of listing products with no value added for your visitors can land you a hefty penalty in the search engines. To set yourself apart from other affiliate sites and possibly boost your search engine reach, there are a few things you should take the time to do.
Customize Your Content
Rewriting data feed descriptions was discussed previously, and is a good idea if you’ll be using a feed widely available to other affiliates. You should also consider adding your own personal opinion or thoughts about a product before publishing it. If it’s a product you’re not familiar with, take a few moments to familiarize yourself with it. The custom content lends a new dimension to the site and adds value to your visitors.
Go Beyond Products
Take some time to create articles which you can publish as supporting content on your website. This gives the visitors and search engines something other than short product descriptions to consider. You can even choose a product each week to do an in depth review of and publish it separately from the product listing page. (Of course, you could link to this in depth review from the product listing page.)
Promote User Participation
Open up comments and allow your readers to leave their own product reviews. Encourage them to leave their opinions in the review section of the website to help others who may be considering the product. By allowing these reviews, you’re creating a service for your readers and your readers are helping you to create unique content for your site.
March 29th, 2007 at 11:14 am
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