Looks as though Google is continuing its portfolio expansion with the recent acquisition of DoubleClick.net, a major player in the affiliate marketing world.
Performics affiliates should have received an e-mail from Stuart Frankel, the president of Performics, saying, in part:
I am pleased to announce that DoubleClick has signed a definitive agreement to be acquired by Google. The transaction is expected to close later in 2007. To review the press release, please visit: www.doubleclick.net.
We are thrilled to have the opportunity to partner with another industry leader and to provide significant added value to our customers. Joining forces with Google will accelerate our ability to bring innovations to market while maintaining our commitment to providing you with the high level of service to which you are accustomed.
You will retain the advantages you now receive from DoubleClick – including world-class service, leading solutions, deep expertise in and understanding of your business – which, upon closing, will be enhanced by Google’s renowned research and development expertise and leadership in innovation. We look forward to leveraging this partnership to bring you even more effective ways to monetize your inventory.
What does this mean? It means that Google really is positioning themselves to become a leader in the affiliate marketing business and it really is no surprise after the recent announcement of their CPA program (currently in beta).
If you’re interested, you can catch a few glimpses of the CPA backend.
